Branding and Content Marketing Storytelling International Students can enroll in an online course. The scholarship provides for online course-level programs in Marketing and Business offered at IE Business School. The scholarship deadline is not given.
IE Business School offers an online course on storytelling in branding and content marketing. This course is designed for professionals who want to learn how to create engaging content through storytelling. The course is self-funded, however financial help is available for those who cannot afford the required fee. Students will go through a learning process in this course that will first establish a comprehensive grasp of the phrase Branded content and how it differs from traditional advertising, while also creating a successful plot based on strong brand values and messaging.
In a world of perpetual content abundance, the course examines the development of excellent journalism and investigates how to build memorable and long-lasting relationships with a certain target audience. It culminates with a better understanding of the phrase Brand Entertainment, allowing students to expand their knowledge of how to create a good call to action and keep the audience’s interest.